Working closely with the CEO, I designed the brand, materials and presentations to start Way Basics. Way Basics’ zBoard storage is now sold through the world’s larget retailers. I designed and developed this informational and e-commerce website on the magento platform – including html emails, custom theme, custom checkout, and more. I created imagery to tell the story to the consumer. Packaging, assembly guides, tradeshow booths, POP displays, apparel, press releases and new product development projects were also completed.
I made a few videos as well:




























In response to the success of last year’s show, 























